Blood For Sale is a Wi-Fi performance given at the ReJoyce Festival celebrating Bloomsday 100, Dublin - June 12-17, 2004

As James Joyce did 100 years ago, I walk through Dublin, but with a Wi-Fi handheld and a digital camera. On my way, I record everything I see, mainly company logos or brands, as if my eyes were “spammed”. Then, through the wireless network, I send all this visual spam to a program on my server that fetches related “sponsored epiphanies” from the whole Web. These epiphanies are incorporated into the text by Joyce in real-time.